content writing best practices

Top 10 Web Content Writing Tips For Beginners!

Content is key in order for a website to be ranked higher and drive traffic. Without quality content a website is worthless. Corporations, internet marketers, online businesses, and industries deem it as an asset when running and surviving in the largest digital world. The content of a website is considered as the media that speaks to the targeted audience. This is why content is the passkey to building brand awareness. 

Most importantly, if a website does not appear on the first page of Google or other search engines then no one will find the site. The website will not add any value if no one visits the site and remains invisible to the targeted audience.

So it is mandatory to write SEO friendly user engaging content to rank in the SERP result. However, to drive traffic on a website the content needs to be informative and well-articulated.

Therefore, the demand for up-to-standard content and professional content writers is increasing dramatically.

In 2020 web content writing is considered as one the most desired professions out there especially amongst the younger generations who are passionate about writing.

Let’s learn the 10 most effective content writing tips for the beginners :

1) Select a Niche & Determine the Goal: 

First of all, writers must select a niche based on the interests and passion. Besides, you need to learn  the audience and their persona  for whom you will write. For being successful in any job we always  need to be set a target. It is as much as important for content writing also. A content writer has to set his or her goal before starting for what purpose they are writing. 

The most important thing is that the ultimate target of a content writer should be to provide valuable information to the audience and engage them to get traffic.

2) Research in Depth & Make a Draft:

A writer needs to hold a clear, transparent, and in-depth idea and knowledge before writing content. Research on the topic, the more you research the more you will learn about the topic.  Read the related article, statistics, journal, books, blog posts, and YouTube videos to get a very clear idea about it.

You shouldn’t start writing before gathering knowledge. If you start writing without being knowledgeable in the field,  it will lead you to an unsuccessful path. Research helps to build a strong foundation concept about a topic.  Never think it is a waste of time. In fact, it saves time because you can write smoothly in your own way without much thinking and editing repeatedly. 

Make a draft and write points/questions about what you learn from research. Figure out the key points and perspective of the topic. Start writing by elaborating on the points, cover the topic in-depth, avoid writing unnecessarily.

You may explore this article ‘Research Techniques For Content Writing‘ to gain far-reaching knowledge on research strategies for web content writing.

3) Write A Catchy & Compelling Title:

According to statistics, it is proven that online readers start exploring a content by scanning the page through titles and headlines.

Simple and attractive headings help readers scan an article easily and convey the purpose in a nutshell. If the headlines and titles are not catchy and persuasive they will not continue reading as they represent the inner paragraphs. A powerful and keyword focused title is also important for SEO ranking.   

4) Keep Your Writing Simple & Organized:

 A content writer has to present his or her writing in an easy and organized way. Use familiar and straightforward words that the audience can understand.  Write the sentences in active voice and try to limit the use of passive voice. 

Use transitive words like ‘in addition to’, ‘furthermore’, ‘moreover’, ‘besides’,  ‘in fact’, ‘as a result’, ‘consequently’ etc to keep moving between sentences and showing relationships between phrases, sentences, and paragraphs.

Write in a decent style to increase readability so that readers can enjoy it as the writing will flow. This fascinates the reader and allows them to have pleasure when reading. If you use complex language, the reader will not be interested in reading it and they may leave the blog or website and look for better resources.

5) Write Plagiarism Free & Comprehensive Content:

Content must be unique and thorough. Write unique and impactful content to become identical in a highly competitive place. 

Get ideas and inspirations from others without copying their work. To get the fruitful result, it is obvious to write plagiarism free genuine content. 

Write content thoroughly to dig deeper. If a reader does not get in-depth information from an article it will create a negative effect on the website. Write and describe to cover all aspects of a topic and quench the reader’s thirst for curiosity about the selected topic.

6) Use Image, Infographics & Graphs:

Images are essential for making web content delightful and stimulating. Use relevant images (as an image can speak a thousand words) and graphics. This engages the reader and allows them to enjoy the content. Colorful & well-decorated images bring lively vibes into a simple blog post.

Similarly, infographics are a great way to represent information in an attractive and easy way. Stats and Graphs are also useful to visualize data and report quickly. In some cases, these are vital to refer to get readers’ attention.

7) Learn SEO & Keyword Research

The most important feature of successful web content is SEO optimized. SEO is the passkey for a website to exist in this digital world. Content writers have to keep a clear understanding of SEO fundamentals. There are many online SEO resources are available to help you to learn. For instance: Backlinko is an SEO training blog site by Brian Dean. Here you will get a lot of tutorials and skyscraper SEO strategies. Besides, you can follow Neil Patel, Moz SEO tutorials, Search Engine Journal, etc to explore and learn SEO from industry-experts.

Keyword research is also an important factor. Keywords are the words that a searcher uses to search on the internet. Do proper keyword research. There are so many online free tools for doing keyword research such as Google keyword planner, Ubersuggest, Keyword Surfer, and so on. Keyword optimized content helps to rank in the SERP. Avoid stuffing keywords, because Google penalizes keyword-stuffed articles. 

Use keywords in the title and headings. Use header tags orderly. There are six headers (H1-H6). H1 is the main heading and {H2-H6} are the subheadings. Header tags help Google and other search engines to understand content structures easily and to crawl web pages efficiently.

Use keywords in the title and headings. Use header tags orderly. There are six headers (H1-H6). H1 is the main heading and {H2-H6} are the subheadings. Header tags help Google and other search engines to understand content structures easily and to crawl web pages efficiently. Search engines give priority to keywords that are formatted with the header tags sequentially.

Utilize keywords in image alter text, also use internal linking, external linking for giving search engine relevancy signals.

8) Avoid Grammatical Mistakes

In content writing, though it is not mandatory to follow grammar rules strictly, a grammatical-error-free article is more likely to rank and flourish than the error-prone ones. However, sometimes grammatical errors make a reader confused and provide wrong information.

Try to avoid errors and maintain rules of grammar to convey your message to the audience in a proper way. You can use online free or paid tools like Grammarly to check the grammar of your article. 

9) Review Closely:

 Review your content after you finish writing and try to understand what your reader will feel after reading it. Review your content from your reader’s perspective by keeping yourself in their shoes. Read and review the article thoroughly to find out any errors, irrelevancies, and correct the errors to make it more perfect. You can also send it to your friends or any acquaintances to justify the quality and to find flaws. 

10) Practice, Practice & Practice:

Last but not least. Practice makes things perfect. Practice regularly to sharpen your writing hand. In fact, to become a successful web content writer there is no alternative to consistent practice. Professional writers apply their talent and skill to become unique and stand out in this very competitive digital world.  Writers must need to write in their own way by following their style and tone.  Try to be creative, develop skill, experience, and analytical capability to bring your writing ability to the next level.

I hope you’ve enjoyed the article. I wish you will be able to improve your writing quality by following and practicing these simple strategies.

What more tactics do you think a novice content writer should follow to make the writings more exciting to keep the audience reading until the end? I’d love to hear all about them in the comments!

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