Off-page SEO and Link Building Strategies
Search Engine Optimization (SEO) can be classified into three main categories: On-page SEO, Technical SEO, and Off-page SEO.
On-page SEO refers to the activities that we perform inside the webpages of a website, for improving and enhancing search engine rankings and gaining natural traffic. This includes optimization of the URL, title, meta tag, content, internal linking, external linking, image etc.
Technical SEO refers to the activities that are undertaken to create a better user experience and gives high-quality signals to search engines. The activities that involve Technical SEO are: technical error-free solid site structure, mobile-friendliness, robots.txt & sitemap setup, speed optimization, indexing and crawl ability checking, fixing redirection & canonical issues, https enabling, webmaster tools setup and utilizing.
However, Off-page includes all the activities that we perform outside of a website in order to increase its visibility, build trust, reputation and relevancy to the online world and to the search engines.
Off-page or Off-site SEO techniques are used to rank in search engines by building relationships with other websites through backlinking and also increasing the appearance of website links, business name, activities and brand awareness over the internet.
Google and other search engines change and update their ranking algorithm and factors from time to time. This is so that it can highlight the best results on SERP for the user. This is why SEO techniques are ever-changing.
At the very beginning, webmasters used to perform keyword stuffing and link building without paying attention to quality. However, by the time Google and other search engine algorithms are modified to count on, the quantity and quality of the ranking factors are justified.
On-page and Technical SEO are not enough for providing the ultimate result to rank on the top list of SERP. Webmasters need to focus on quality link building and Off-site optimization.
Here you will learn how to perform Off-page optimization best practices that work in 2020:
1. Create Share-worthy Amazing Content
Valuable and informative content is key for SEO. Whilst creating content not only tries to optimize them for the search engines but this is also for users.
Creating quality and unique content and enables sharing options for users that users will love and share spontaneously. Their every share will add value to your website.
Create eye-catching and precious infographics, articles, videos, and images which people like to explore and share with their circle. This is an incredible way to get natural links.
2. Competitor’s Backlink Research
The most tricky and effective part of Off-page optimization is the competition’s link building strategy research.
Using competitors’ backlink checker tools, you will get all the ideas on how your competitor and other relevant websites obtain links and from where. Trace and track their way of backlinking.
This is an easy way to find out the ways of link building. Heads Up! does not follow their paths blindly without analyzing the linking websites; You have to check the domain authority, page authority and spam score of the websites that you obtain from competitors analysis.
You can select the ones that have good authority score, and lower spam score.
3. Social Media Presence:
Social Media plays a great role in sending out relevancy signals to search engines. Social Media platforms help to reach a lot of audiences. You can promote your brand name and services to your targeted customers and grow your business.
A website or blog can increase backlinks and engagement using social networking sites. There are plenty of popular social media websites such as Twitter, LinkedIn, Facebook, Instagram, Pinterest and so on, having very high DA, PA.
Indeed, social media has the power to provide high-quality signals to Google or other search engines whenever your brand name or link is mentioned on social media.
4. Influencer Marketing
Influencer marketing is another way of promoting a brand. It is an effective online campaigning and advertising strategy. Since influencers have large followers and audiences, you can expand your business by using the influencer’s reputation. Find your niche relevant influencers, specialist and build a mutually favorable and beneficial relationship with them. Create praiseworthy content and invite and ask influencers to share your content. It includes both paid and non-paid services.
5. Blog Commenting
Blog commenting refers to the activity to create backlinks by commenting on the relevant niche sites’ blog post.
Blog commenting is an easy link building strategy when anyone keeps a comment placing option on their blog post and people can leave a comment with their link- this way it helps to link creation.
Your comment will be worthy and add value if you place comments and links on a blog post that is associated with your blog topic.
Many think this method does not work at present. However, this is not true. Blog commenting builds interconnection among the blog, websites, and users. It allows creating links through sharing and learning thoughts, ideas and opinions.
6. Forum Posting:
Forum posting is similar to blog commenting- it allows creating a link through participating in the discussion. There are so many online discussion forums where people start and run discussions by asking questions, queries and replying with answers. Forum posting also takes an easy and effective approach for creating backlinks to websites and attracts traffic on it.
7. Directory Submission:
Directory submission is crucial for quality backlinks. The directory submission sites permit you to submit your website URL with a description. Find the good quality and high ranked directory submission sites and submit your website URL with a unique description.
It will optimize your website by improving link building and indexing to search engines. Top web directories play a great role in increasing the chances of your keyword ranking, growing your website traffic, domain authority and page authority.
8. Guest Blogging:
Guest posting or Guest blogging is a tactic for off-page optimization. There are guest blogging sites that allow others to write and publish on their website or blog and give out the guest writers a link to their website in return. It is also a great platform to gain new readers, spreading the name and building relationships with other authority sites.
9. Article Submission Directory
Obtain backlinks by submitting your article to a high authoritative article submission directory. You need to write and submit a standard quality article for approval. Otherwise, it will be rejected. There are so many article directory sites but you have to find the sites with high domain authority and page authority. When you submit an article you can embed your link with relevant anchor text.
10. Social Bookmarking
Social Bookmarking is the procedure for saving URLs or websites important links on a social platform. Social Bookmarking websites page rank and authority is high.
You can share your website link on the social bookmarking site and gain a backlink and traffic. It helps in improving the online presence of your site and to increase your website’s authority.
11. Broken Link Building:
Broken Link Building strategy is an effective and white hat SEO tactic to earn backlinks. Choose a website in your relevant niche then find broken links and check the expired content.
Produce quality content on that topic and outreach to the website owner for recreating the broken content and link replacement.
There are many other ways for link building. Link building is the key to Off-page optimization. However, all the above mentioned does not work for every type of website or business.
SEO professionals and experts analyze the techniques and methods to find out which will work out for them for backlink building.
Backlinking should be done carefully. The reason behind it spamming backlinks provide bad signals to search engines, and there are huge risks to be penalized for bad backlinks. If you follow the white hat method and try to build relationships with relevant and high authority niche sites, then there is no risk of penalty or spam score.