10 Must-Have Marketing Strategies for Startup & Small Businesses
Establishing a successful business largely depends on result-driven marketing strategies. After setting up a start-up or small business the owner needs to market their products and services through different channels. There are lots of techniques for marketing and advertising and you may face difficulties to understand which ones are most effective. In this article, you will come to know some top-notch know-how and ideas to promote your business.
Let’s learn about the most-demanding marketing strategies of the present time for building a strong business network and foundation:
Step 1: Clearly Defining the Goals
A target-focused plan helps to go in the right direction. Before starting your marketing campaign you should set the goals. Proper planning will make the procedure easy to conduct and apply the adopted decisions carefully. Example: You may want to increase sales by 30%, or identify 100 potential customers, or reach out to people of a specific area, or collecting information about buyers persona.
Step 2: Market Research & SWOT Analysis
Comprehensive market research will give you a clear idea about the present demand for your product or service and also about the business competitors. Look at the top listed brand’s policy and strategies that they are following. What types of content and keywords they are using on their websites and what messaging they use on their social media and other communication channels.
Use a SWOT analysis, which will help to ensure business decisions are well-planned. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats:
- what are the points you’re good at? These are your strengths
- What are the points placing you at a disadvantage relative to others? These are your weaknesses
- How can you develop, change, and nourish? These are your possibilities
- what is happening or could happen that might affect you negatively? These are the threats.
Step 3: Identifying Unique Selling Point (or USP)
To stay ahead of your competitor you need to identify what sets you apart. Look at other similar businesses and discover what will aid you to get more attention over them.
Here are four fundamental questions that will give clue while defining the USP of a business :
- Who are my target consumers?
- Who are my competitors?
- What problems does my target customers have? and
- How can I solve and support them?
Your USP should be manifested on your business profile, website, social media, and other marketing materials. Explain and highlights what your business stands for and why you are unique from others.
Step 4: Make It Easy for People to Find the Business on the Web
All business model traditional shop that has a physical location or online shop both models are required to make a presence on the web. Nowadays maximum people depend on the web to find their desired services or products. They search on the internet to get information about businesses and services. You can help your customers to find your business with an internet search and google map. By using ‘Google my business listing’ and other directory listing websites you can build your online presence.
Step 5: Increase Network
Make your business recognizable and trustworthy by expanding networks. Enhancing awareness of the business or brand may help to advertise your products. Touch more people locally, on social media, or on mobile, or any other platform that may suit your business. It is very practical and result-driven to start your business or brands’ publicity from close relatives, friends, family, acquaintances, and gradually to distant people.
Step 6: Take the Advantage of Social Platform
According to Statista, in 2020, over 3.6 billion people were using social media worldwide and the number will be increased to almost 4.41 billion in 2025. Through the social platform, you can spread your business name with ease. Creating a business page on all the social platforms and sharing engaging content regularly on the social media pages will help to boost up your business.
Step 7: Build a Targeted Customer Database
Generating a customer and potential customer database is a beneficial action for achieving long-term goals. A prospect list that contains customer type, their chosen service or products, address, phone numbers, etc can be used for future retargeting and productivity measurement. You can also use the collected data for lead generations and filtering the sales funnel.
Step 8: Demographic Segmentation
To choose the right channels and focus on your goal you can segment consumers in many ways, from basic demographics like region, age, gender to specific interests. For example, segmenting customers by interests may benefit you to promote a specific product to a specific circle. These will help you to save your advertising cost and run the marketing campaign more efficiently.
Step 9: Email Marketing and Follow-up
Email marketing is an effective way to convey commercial messages to a chosen audience and to drive sales and revenue. Try to find out what your audience can expect to receive and carry out the communication consistently. Notify them about special offers, updates, or about give away for the existing or new customers. Regular follow-up, understanding their needs & nurturing them can lead you to the success path.
Step 10: Customer Care
Try to build long-term relationships by providing satisfying services or products. It is vital to solve any problem or give an answer to any query of customers as early as possible with well-manner. Customers are the main asset in any business. Standard quality service and welcoming behavior ensure returning customers. Focus on providing the most excellent service with impressive behavior so that in return you will get happy and loyal customers.
That’s it. I hope you’ve enjoyed the article and it’d help you with your next marketing project. I’d love to hear from the readers. Let’s know your opinion and thoughts on the comments below.